Master of Science in Marketing Management
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The CRM course in EDHEC's MSc in Marketing Management programme combines the theoretical knowledge of how CRM integrates customer needs and a practical business experience with one of the worldwide leading providers of CRM solutions. Read next page
After last year's successful Carver project, the futuristic 3-wheel car, EDHEC's MSc Marketing have been given another opportunity to put their talents to the test with another car company - ZEST. Read next page
On the 11th of March 2008, Orange group came to EDHEC's Nice campus to present their Telecom Talents programme to interested students. Read next page
Professor Philippe Mihailovich, currently on campus with EDHEC's MSc in Marketing Management students, is recognised as one of the founders of contemporary Brand Architecture. Read next page
Hands-on practice and team work are omnipresent in EDHEC's MSc in Marketing Management course. Last week's fast-paced business game provided the ideal opportunity for students to test their skills against their peers in a bid to become leaders of the most successful company - in a virtual world... Read next page
Cartier, L'Oreal, Louis Vuitton, Procter & Gamble, Colgate-Palmolive and Adidas are just some of the companies to have taken on MSc in Marketing Management students. Countries including USA, UK, France,China and Switzerland are just a few of the destinations that EDHEC's Marketing students will soon be working in. Read next page
MSc Marketing students experience the pressures of negotiating in B2B simulation. Read next page
Gregory Lefebvre, MSc in Marketing 2006-07 Read next page
With advertising invading our privacy a little more every day, traditional marketing methods are losing their impact. Changes must be made but the direction is unclear. InteraCT, EDHEC's new Marketing Research Centre, aims to become the source of new marketing practices. Read next page
As part of the Marketing Planning Module, students work closely with a company to develop a marketing plan for a particular project. The plan includes a competitive analysis, customer analysis, product positioning, market trends and marketing and communications strategy. Read next page
Interview with Anne Zuccarelli on the recently launched “Talent Identification and Career Development Programme” Read next page
October 20, 2008
Banks and Financial Institutions from across Europe were invited to meet EDHEC students and present careers, job and internship opportunities last week. The event was organised to enable students to meet representatives from London-based investment banks, European and French banks and business organisations. Leading financial institutions from Europe and the UK participated in the event. Read next page
A three hour seminar on effective self Marketing was conducted by the Bill Faust in the Nice campus recently. The seminar focused on identifying and evidencing what you are employed for. Understanding the needs and motivations of the buyer, fitting your competencies and transferrable skills to position yourself in the most attractive package/brand to the buyer (employer). Read next page
October 21, 2008 Read next page
Spreading EDHEC’s outstanding reputation in the world of Finance across the Atlantic, EDHEC’s Prof Joëlle Miffre, Professor of Finance and member of the EDHEC Risk and Asset Management Research Centre, conducted a Seminar on Investing in Commodities in New York last month. She was joined by Hilary Till, co-founder of Premia Capital Management, LLC, a principal of Premia Risk Consultancy, Inc., and research associate with the EDHEC Risk and Asset Management Research Centre. Prof Till, who is a practitioner, delivered a practical insight into how she manages risk and the hedging strategies she uses for her portfolio. Read next page
The Theseus EDHEC MBA was placed an impressive 7th in the World in the latest MBA Rankings published by QS (Quacquarelli Symonds) for the category Average Starting Salary Post MBA. Read next page
Each year EDHEC Business School welcomes a number of high profile students who have been awarded one of the coveted Eiffel scholarships for excellence, awarded by French Ministry of Foreign and European Affairs and run by EGIDE. Read next page
Industry veteran turned head hunter cum executive coach Mr Patrick Fearon was on the Nice campus on the evening of October 8, 2008 to give a guest lecture on Investment Banking career paths to the students of Msc and MBA programme. Patrick spent 16 years with JP Morgan before making a career shift to executive head hunting and executive coaching. The video telecast of the presentation was available the following day for EDHEC students to review on the School’s on-line learning platform. Read next page
Another insightful evening on EDHEC's Nice campus for the students interested in careers in Investment Banking was recently organised in a cooperation between the School's Finance department and the Careers Centre. Read next page
EDHEC's Careers Centre organised a one-day seminar on applying to Investment Banks in the UK for Graduate Training Programmes, summer internships and gap year placements. The target audience was mostly the second and third year students of Grande Ecole (Master in Management) programme, who would like to pursue a career in Investment Banking. Read next page
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